CREATING PR THAT LASTS
At JHA we are aware that succesful PR requires longevity. This is why we create a long term strategy at the beginning of a project that focuses on maximising opportunities.
Key to our success is discovering where you will get best value for your PR- whether this is national media, regional coverage or trade press. We work closely with you to ensure that the publicity that we earn for you is creating good value.
JHA was built on a background of news gathering which meant it had to be acutely aware of what interests, excites and motivates the UK public. The company’s contacts developed so that it is now in a strong position to be able to feed PR into the mainstream media as well as target specific areas, such as business, news, sport or features.
We can raise the profile of organisations and individuals in a unique two-tiered manner. The company is able to create general awareness campaigns aimed at the public while simultaneously running a more concentrated public relations PR campaign targeting individual sectors.
HOW WE WORK
CONSULTING WITH OUR CLIENTS
During the first phase of discovery we really get to know our clients to fully understand exactly what they require.
Within this process we inevitably find potential PR angles that will be of interest to the target audience.
Very often we find that people entrenched in their business or personal lives are often unaware how seemingly every-day occurences can often be of great interest to the wider public and create great PR opportunities.
A key phase at the start of the PR process is establishing exactly what your brand represents and producing key messages that can be consistently used in communications.
As well as finding exising PR opportunities we also help to create new publicity ideas that are consistent with the client's brand.
BUILDING A TEAM
When JHA starts a PR project it will sometimes build a team around it to help execute the best possible publicity.
We are able to draw experts from different sectors to harness their skills and knowledge as well as tap into their contact book.
These PR consultants will only be used on specific days within a specific project to maximise their value.
This streamlined, colloboartive approach keeps our base costs down which means that we are able to offer competitive pricing to our clients.
Within this structure JHA oversees each project and ensures that everyone stays on message with the agreed media strategy to ensure consistent and effective PR.